Social Media: Ask What’s the Change, Not the Return!

Posted on September 16, 2011. Filed under: Social Media Marketing | Tags: , , , , , , |

Beth believes that for social media to be effective it must be aligned with organization’s program and communications objectives. For nonprofits, those are not solely money or efficiency for everything that could be measured. By aligning social media to organizational objectives and using measurement, you can answer the question: of all the ways we could be investing our resources, is social media the best choice to see the social change results that we want to see?

Social Media: Ask What’s the Change, Not the Return! – http://bit.ly/qwXf95

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