Internet is the Fastest-growing Channel for Nonprofits

Posted on September 23, 2011. Filed under: Social Media Marketing | Tags: , , , , , , |

In tough times organisations need to get creative. For NFPs and NGOs, one of the most efficient solutions is to encourage giving through online channels. Zachary Sniderman has posted this Infographic showing the trends in online giving are on the up, now the challenge for Nonprofits is to create good strategy around online communications and social media to drive this trend.

Take advantage of online channels and combine your email marketing, SMS campagins and social media engagement in one console, check out CommsConsole – it’s a “nifty piece of kit” in the words of Geoff Collinson!

Kathie van

Internet is the Fastest-growing Channel for Nonprofits

Everyone says it’s hard to measure social good success. Well, non-profit consultancy Convio begs to differ. The firm recently put out an infographic showing that the Internet is the fastest-growing channel for non-profits.

The graphic compares money raised, awareness gained and a variety of other factors across a three-year period. Since 2008, non-profits have cracked the $1 billion mark for online fundraising. In 2010, the average online gift jumped up to $91.94.

There’s clearly a long way to go for online fundraising and social good when compared to the huge sums still collected through traditional fundraising and offline giving, but the upward trend certainly bodes well for digital philanthropy.

How Much Money Do Americans Give Online? [INFOGRAPHIC]


Article by: Zachary Sniderman


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