What’s missing from your emails? A great tip on a good ending

Posted on November 18, 2011. Filed under: Online Communications | Tags: , , |

What a fabulous idea! Thanks for sharing Katya.

What’s missing from your emails? A great tip on a good ending

An often overlooked, free way to promote your cause is right in front of you – your email signature.

You send out loads of emails every day. Each is an opportunity to tell your story.

I was reminded of this by an email I got today from Dean Munro of Via Services. The signature line caught my eye, because it said: A Story. Below was written:

Sixty-six years ago two women saw a little boy sitting in a window everyday, isolated from the real world because of cerebral palsy. With permission from the boy’s single working mother, they carried the boy and his wheelchair down a steep flight of stairs so he could explore new places that would spark his intellectual and emotional development. That act of generosity led to the creation of the organization that would become Via Services which has continued to serve youth and adults with disabilities for over half a century.

I have never, ever seen a signature line with a story in it, and it seized my attention and thoroughly won me over.

Why is a mini-story a great signature idea? Because most emails are workaday, left-brain fare and adding a mini-story is like a mental break and emotional recharge. People will remember it, and they’ll remember your cause.

If you think I’m making this up, there’s a new study highlighted in Roger Dooley’s Neuromarketing blog that once again proves emotional messaging is processed quite differently by the brain than appeals to logic. It’s a great idea to experiment with story to make a connection in unexpected places – like the clogged, dim world of the inbox. Thanks, Dean, for the inspiration.

Source: What’s missing from your emails? A great tip on a good ending – http://bit.ly/nXaCFF


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