Rock Stars of Nonprofit Thank You Notes

Posted on December 20, 2011. Filed under: Online Communications, Tips and Ideas | Tags: , , |

Kivi itemizes the key elements that make a great thank you note, and using this example of a real note is a brilliant way to show how these elements come together.

Thanks again for your insights, Kivi!

Rock Stars of Nonprofit Thank You Notes

I’m a nonprofit marketing geek, so I get really, super excited about things like awesome nonprofit thank you emails. That’s why you are here, right?

This week I received a thank you email from Stacey Monk of Epic Change. You may know Stacey and her organization as one of the shining examples of using Twitter for fundraising via campaigns like Tweetsgiving/Epic Thanks and To Mama with Love.

But you may not know her as an awesome nonprofit thank you note writer. Now you do.
Rock Stars of Nonprofit Thank You Notes
Stacey hits all the high notes in this email:

  • Personable
  • Positive
  • Results
  • Taking Us There
  • Credit to Donors
  • Building Anticipation for More Goodness to Come
  • A Great Photo
  • Reminder about Our Connection
  • Integration with Website and Social Media

. . . and does so in a short, very readable email.

Because I was so thrilled with this email, I asked Stacey to share a few thoughts on the results it produced.

She says the open rate was average, about 20% (which is solid, if you aren’t familiar with these metrics).

She reports that it also produced 100 Facebook likes on the linked blog post, which is “way north of normal – more than double, actually” and that “only 9 of those are from people with whom I personally am friends on Facebook” so it spread far from Stacey’s personal circle.

Stacey also received an email from someone who’d been forwarded the email from someone else who wrote:

“Hello Stacey,[Friend’s name] forwarded me the Epic Change email about Shepherds Junior 7th grade graduation. I loved it. Can you include me in on any emails re: Shepherds Junior? Thanks so much!”

She also got kudos for the email on Twitter, and here I am blogging about it.

Wonderful job, Stacey, and thanks for sharing such a great example!

Source: Kivi’s Nonprofit Communications Blog – Rock Stars of Nonprofit Thank You Notes
Author: KIVI LEROUX MILLER 

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