How Do You Celebrate Reaching 10,000 Fans on Facebook?

Posted on March 1, 2012. Filed under: Uncategorized | Tags: , , |

I absolutely LOVE this concept! What a simply brilliant idea!

Thanks for sharing, Beth!

How Do You Celebrate Reaching 10,000 Fans on Facebook?Beth Kanter Facebook Page

This week my brand page on Facebook, Beth’s Blog Facebook Page, reached 10,000 fans when Kim Murray clicked the “like” button. Inspired by the Humane Society celebration of reaching one million fans, I couldn’t let benchmark go by without some commentary. While numbers of fans isn’t the most important metric, it is a milestone nonetheless. My Facebook Page has been an important listening post to learn about what nonprofits are thinking and saying about social media. My metric for success is that the dialogue inspires at least once insightful blog post per month and it has certainly over delivered.

What better to celebrate than with an interview with Kim Murray who became the 10,000th fan.
Kim Murray
1. Tell us about yourself!
My name is Kim Murray. I’m a writer – currently working on a novel that explores the dangers of too much science/technology, especially in the realm of extreme religious fundamentalism. I don’t work with nonprofits currently; however I do have a project that I’m working on that will eventually (ideally) turn into one.

2. How did you discover my FB page?
I attended a local unconference for nonprofits about two years ago with the intention of learning how I, as a blogger, could help local nonprofits… you & your blog were mentioned several times. I went home and immediately included your blog on my Google Reader, but somehow only just now got to clicking on your FB page.

3. I noticed that you have been blogging for a couple of years. How and why did you get started?
Any words of wisdom about blogging?I started back in 2005, I’d graduated from college but hadn’t yet found a job. At the time, my husband was in medical school and I was going insane trying to keep myself occupied, so I started writing. I started my current blog in 2008 just after I gave birth to my first daughter. Words of wisdom about blogging? Know why you’re blogging and be real. There’s nothing uglier than a blogger with a sense of entitlement.

4. I noticed that you had a badge to Share Our Strength on your blog. Why is this cause important to you?
The fact that 1 in 4 children in the U.S. (the UNITED STATES !!!! – multiple exclamation point worthy) live in food insecure households just kills me! When I taught high school English, I saw first-hand the negative effects of hunger on children in school. I used to buy bags of Egg McMuffins on my way to work and, before school started, I’d hand them out to kids who stopped by my classroom.

5. You call yourself activist, what are some causes or ideas that you are standing up for?
Just recently I’ve joined the social action campaign as a local representative. Together with Girls Inc. of San Antonio, I’m organizing the very first meeting of MissRepresentation Social Action Reps in San Antonio to help champion for change locally in the way that media portrays women.

Thanks Kim and the 9999 other folks who liked my Facebook Page. I learn something new from you everyday!

Source: How Do You Celebrate Reaching 10,000 Fans on Facebook? –
Author: Beth Kanter

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Why You Must Give A Little To Get A Lot

Posted on February 28, 2012. Filed under: Uncategorized | Tags: , , , |

I really like Tracy’s idea of getting to know your supporters to build a relationship, it’s such an important part of a long-term connection.

Thanks for sharing, Tracy!

Kathie van

Why You Must Give A Little To Get A Lot
Why you must give a little to get a lot
More often than not, nonprofits make the number one mistake of talking about themselves and tweeting or posting on Facebook about what they are up to, how they are in the news, and about events coming up. While it is true that your constituents do want to know what you are up to, they also want you to ask them what they are up to. People love to engage with brands of all kinds – including nonprofits.

Just like in a social networking event, you make small talk with people you don’t know and you get to know a little more about them. As you get to know them better they will volunteer information without you asking for it. For example, typically, a person you just met is not going to tell you that you have parsley in your teeth, but someone you know well will tell you without you having to ask.

Whether you are going for number of fans or fan engagement, you gotta give a little to get a little.

Increasing Engagement
– Ask a question that’s relevant and don’t take it personally that no one or few people respond just because you thought the question was a good one. You have to work on engagement. You can’t just throw a question out there and then expect massive engagement the first time. People need to know that there really is a person behind the profile and that you really do care about getting an answer to the question you threw out there. Show that you really want to have a conversation.

– For Facebook, encourage commenting by asking a question related to the post and encourage sharing by asking them to “Please Share:” before a given post. The more comments, the higher the EdgeRank of your post (Facebook’s algorithm for how posts appear in other’s news feeds). The more shares, the higher the EdgeRank and the longer it will stay relevant in people’s news feeds.

Getting More Followers:
– For Twitter, if you want more followers, you need to follow more people. Do a search on FollowerWonk to see who has your cause listed in their Twitter profile and then follow them. Once they see you tweet about something they are passionate about, they will follow you back. Since they are interested in your cause, they will more than likely amplify your messages.

– For Facebook, your best bet is giving a shout out to partners and even competitors within the industry by tagging them in your post. If you tag them in your post, then your post will show up on their Facebook wall (if they allow that). Remember you have to “Like” their page first before tagging them. Now of course, you can get more fans by giving something away as small as a $25 gift card. But keep in mind that although this will give you higher numbers, it won’t necessarily translate into quality fans that will donate or amplify your message.

Regardless of what you are going for, increasing engagement and following relevant people who are just as passionate about your cause as you are will pay off ten-fold in the long run. It’s better to have a small group of fans who are passionate than a large group of fans who are inactive. By just asking fans/followers what else they would want to see from you, will go a long way.

Source: Why You Must Give A Little To Get A Lot –
Author: Tracy Sestili 

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When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Posted on February 7, 2012. Filed under: Uncategorized | Tags: , , , |

What a great example! This article about the success HSUS is having and how they are acheiving that level of participation from Fans gives a really good insight into how other organisations can work towards their own social media engagement goals.

Well Done Carie, and thanks for letting Beth share your story!

Kathie van

When Is One Million Fans on Facebook Worth More Than A Million Bucks?When Is One Million Fans on Facebook Worth More Than A Million Bucks?
Image: HSUS Director of Emerging Media Carie Lewis Celebrates

Answer: When they are engaged and ready to take action for you!

Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page. Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.” We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this? Says Carie, “By listening to concerns of our fans, producing content that people want to share and making sure every post provides value to our fans and to the animals they care about.”
HSUS Facebook page
Facebook alone doesn’t do get an engaged crowd that takes action. As NTEN points out, the campaign include integrated tactics:

HSUS Infographic
Click to see full infographic

Like all rock star nonprofit social media mavens, Carie Lewis is a curator of social media metrics. She and her team build their integrated strategy around results metrics. Says Carie, “We look at three things: actions taken, donations made, and customer service wins. That’s also how our department has been able to obtain more resources to handle the volume we have.” They also have metrics for specific campaigns and Carie is very good at tracking tactics against data to improve and get better results.

Click to view video – “HSUS – 1 Million Facebook Fans

For this campaign, they wanted to create a celebration so that fans could engage and participate in the fun. They wanted to create a personalized experience that makes the fans feel like they are a part of something really great that’s why they created a video and an opportunity for their fans to share their photos of their pets and why they love them.

Some counting metrics they captured were: # likes, # photo submissions, # mobile submissions, # tab views, # video views, # shares

Says Carie, “We from our past experiences that we need to make it as easy and simple as possible for people to participate. And good news works best, people love to celebrate and feel a part of something.”

Further, Carie is a master of capturing data and reflecting on what works and what doesn’t – channel by channel. Take for example her very useful tips about how to activate Facebook Fans to share and take action.

What’s the secret to measuring integrated campaigns? Carie says that getting everyone on the same page is crucial. “We have a daily noon meeting where someone from each end of communications – website, email, social, PR, and video – gives a 1 minute account of what they are pushing out that day. We also have a weekly cross-sectional meeting that talks about longer term projects. About 2 months before we launched the campaign, I presented my plan to the cross-sectional meeting, and got everyone on the same page. That was key. There were things that I never would have thought about – photo disclaimer language, working around our CEO’s crazy schedule for taping the video, etc. And there were a lot of great ideas that were born that I never thought about, like creating an infographic about our Facebook fans. Make sure you know what resources you have at your disposal.

”Conversely, when they are helping a campaign promote their work using social media, they have a “menu” of social media tactics that we review with them, letting them know the options and use cases for each. As Carie notes, “This has really shown others that don’t work in social media everyday that a Facebook post on HSUS’ page isn’t always the best answer. Social media is no longer an afterthought in communications at HSUS.” Here’s an example of some of that template, notice they ask for a screen capture of the action and to record any feedback.

The biggest thing I’ve learned from measuring is to write down the metrics before you launch the campaign so you know what it will take. We actually have a measurement template that says “if you’re doing this, you should measure this.” For example, if you’re doing a Facebook event, you should measure # invited, # RSVPs (yes, no, maybe, not responded), # registrations sourced from Facebook, # wall posts.

Source: When Is One Million Fans on Facebook Worth More Than A Million Bucks? –
Author:  Beth Kanter

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7 Things Nonprofits Can Talk About on Facebook Besides Themselves

Posted on September 30, 2011. Filed under: Social Media Marketing, Tips and Ideas | Tags: , , , |

I came across this article the other day and thought it was a good one to share. There are some great ideas to get the creative juices flowing and to ensure your Facebook posts never get stale. There’s one extra point I’d like to add to the list: Tell a Story – share a heartfelt story of one of your supporters’, members’ or beneficiaries’ experiences with your organisation.

Happy posting…

Kathie van

7 Things Nonprofits Can Talk About on Facebook Besides Themselves

Non-profits on FacebookRecently I met with a client who was sensitive about what they posted on Facebook, because they not only had privacy issues to be concerned with of their constituents, but they didn’t think that the other things they do would be applicable to their fans on Facebook. In other words they didn’t think that their fans on Facebook cared about what their organization was doing other than fundraising.

But there are other things besides press opportunities and fundraising or awareness events that your fans are interested in learning more about. As I’ve talked about before, social media is about being social, so when you talk only about yourself or your organization, it gets old quickly. Spice it up. Here’s a list of 7 things a nonprofit can talk about on Facebook besides themselves:

  1. Industry news on your topic – Don’t just regurgitate the news for them, they can set up a Google e-alert for that, but rather, aggregate the news in a way that is engaging by asking them what they think. Don’t just post a link to a news article, read it and ask a question about their opinion.
  2. Newsletters – almost all e-newsletters have an option where you can view the newsletter online in a browser. Copy and paste that link into a Facebook post. See tomorrow’s post on how to do an effective engaging newsletter.
  3. Share pictures – Facebook folks love pictures and it’s the perfect place to showcase the people who make the organization run or people that you impact. Don’t take yourselves so seriously. It’s a social network so have some fun with it (i.e. Goofy Face Friday)
  4. Comment on current news – even if it’s not completely related to your organization, showing that there is a human behind the Facebook wall goes a long way with your constituents. And it goes without saying, but I’ll say it anyway, always respond to comments to acknowledge that you hear them.Re-purpose content (photos/videos – not text) – I imagine that you probably have some great content out there of video or photos from past events, share them! You can have fun with it by calling it, “Friday from the Archives” or “Spring cleaning and look what we found…”
  5. Public opinion – ask your fans what they think about decisions you are struggling with internally. Trying to decide on what date to have something, throw up a poll.
  6. Trying to decide on a new template for your newsletter – throw them both up and ask them what they think. They want to help. People like to be heard.
  7. Be shameless – Facebook fans of nonprofit organizations like to help out online. They like to be given calls-to-action where they can make immediate impact. So, ask them to help spread the word to 2 or 3 people in their network. Maybe give away a $25 gift card to all of those who participated.Now you’ll notice that I didn’t list quotes. Quotes get a bad rap because they’ve been overused on Twitter and on individual’s Facebook fan pages. However, quotes are good every once in a while by a nonprofit, especially if they are something inspiring or hopeful. But don’t be putting quotes out there every day or too frequently to fill up space unless you are a religious organization.So there are definitely things you can talk about on Facebook that are not about you or that are more engaging than you just shouting out your update. Have you tried any of these techniques already? Do you have any others you’d like to add to the conversation? If so, post a comment below.

Source: 7 Things Nonprofits Can Talk About on Facebook BesidesThemselves –


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