How to make a magnificent mini-impression

Posted on February 21, 2012. Filed under: Storytelling | Tags: , , |

These insights and tips should help you to start formulating some attention-grabbing ideas for your storytelling videos. Good luck!

Thank you for sharing, Katya!

Kathie van Vugt irevenuestream.com

How to make a magnificent mini-impression

People decide very quickly whether something appeals to them – usually in a matter of seconds. If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement.

You can be sure the Super Bowl advertisers knew that – heck, they were spending $116,667 a second to make a good impression. They didn’t always do a good job, but there is a lot to learn from their successes and failures.

In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl. He says to think about your favorite commercial and three things that might have made it great. Did it:

1. Capture attention. Which part of that commercial stays with you? What technique did the advertiser use to draw you in?

2. Convey a clear message. Consider the key message for the target audience. What did the company try to convey, and how did the advertiser use that to connect with viewers? How did they frame the message to make this point?

3. Differentiate. Think about what distinguishes your advertiser from the rest. How did the company use the commercial to portray its unique brand?

Now think about how this applies to your work. What attention-grabbing technique can you incorporate into your next important conversation? How can you ensure your audience walks away with your most critical takeaway? Are you making clear what sets you apart from others?

Good advice. You don’t have to have an insanely large marketing budget to master the mini-impression – you just need to remember these basics. In fact, if you have a small budget, these tenets are even more critical. You want to leave a big impression right away, every time you get the chance.

Source:  How to make a magnificent mini-impression – http://bit.ly/wzGOWk

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Empower Others to Help

Posted on December 22, 2011. Filed under: Social Media Marketing, Storytelling | Tags: , , , , , |

Geoff Livingston’s article will resonate with irevenuestream.com clients who use video to tell their stories because one of the key concerns is ensuring the content is viewed by as many people as possible to increase awareness of the cause. By empowering others to assist the network is expanded beyond the organisation’s own membership and supporter base.

Take Geoff’s advice, empower your ambassadors and see how your level of awareness begins to spread!

Kathie van Vugtirevenuestream.com

Empower Others to HelpEmpower Others to Help

One of the biggest mistakes nonprofits and fundraisers make is going at it alone. Part of building effective communities in networked media is letting other people become a part of your effort and helping out. But to do that, you and/or your organization have to empower them.

Will another person be as effective as you or your development director? Maybe, but unlikely.

Will other persons collectively be more effective than you in social media-based fundraising? If you cultivate and empower your online ambassadors, this outcome is a real possibility.

To play off of Spock, the power of the many outweighs the power of few (or the one). Team-based fundraising can significantly extend an organization’s reach well beyond the house file. For the individual fundraiser, friend networks also go beyond your electronic address book.

How much work does it take? There’s no question that this is real relationship development and cultivation. But in comparison, the networks of 150 people are much more powerful than a single person’s large social media account–if they act on your behalf.

Cultivate Your Influencers

If you have core supporters and friends who are as passionate about your cause as you are, why wouldn’t you want them to advocate on your behalf.

These influencers aren’t usually the people with biggest blog or Twitter account. Rather, they are the people with the most passion and willingness to advocate for you. This is the heart of true word of mouth and grassroots marketing.

The work here becomes about providing the means, and making it easy for them. Provide easy access to logos, stories, updates, widgets and messages.

It’s about giving them the latitude to be them as they fundraise, and not over-controlling their outreach. They know best how to interact with their friends.

And it comes down to quid pro quo. People want to be recognized for their efforts. Acknowledge them. Give them shout outs. Help them out when it’s their turn. Let them know how their efforts are positively impacting your ability to fundraise. Even have friendly competitions among your ambassadors to make it fun, and reward them.

Source: Inspiring Gereosity – Empower Others to Help
Author: Geoff Livingston
Image: Mavik2007

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