Why You Must Give A Little To Get A Lot

Posted on February 28, 2012. Filed under: Uncategorized | Tags: , , , |

I really like Tracy’s idea of getting to know your supporters to build a relationship, it’s such an important part of a long-term connection.

Thanks for sharing, Tracy!

Kathie van Vugtirevenuestream.com

Why You Must Give A Little To Get A Lot
Why you must give a little to get a lot
More often than not, nonprofits make the number one mistake of talking about themselves and tweeting or posting on Facebook about what they are up to, how they are in the news, and about events coming up. While it is true that your constituents do want to know what you are up to, they also want you to ask them what they are up to. People love to engage with brands of all kinds – including nonprofits.

Just like in a social networking event, you make small talk with people you don’t know and you get to know a little more about them. As you get to know them better they will volunteer information without you asking for it. For example, typically, a person you just met is not going to tell you that you have parsley in your teeth, but someone you know well will tell you without you having to ask.

Whether you are going for number of fans or fan engagement, you gotta give a little to get a little.

Increasing Engagement
– Ask a question that’s relevant and don’t take it personally that no one or few people respond just because you thought the question was a good one. You have to work on engagement. You can’t just throw a question out there and then expect massive engagement the first time. People need to know that there really is a person behind the profile and that you really do care about getting an answer to the question you threw out there. Show that you really want to have a conversation.

– For Facebook, encourage commenting by asking a question related to the post and encourage sharing by asking them to “Please Share:” before a given post. The more comments, the higher the EdgeRank of your post (Facebook’s algorithm for how posts appear in other’s news feeds). The more shares, the higher the EdgeRank and the longer it will stay relevant in people’s news feeds.

Getting More Followers:
– For Twitter, if you want more followers, you need to follow more people. Do a search on FollowerWonk to see who has your cause listed in their Twitter profile and then follow them. Once they see you tweet about something they are passionate about, they will follow you back. Since they are interested in your cause, they will more than likely amplify your messages.

– For Facebook, your best bet is giving a shout out to partners and even competitors within the industry by tagging them in your post. If you tag them in your post, then your post will show up on their Facebook wall (if they allow that). Remember you have to “Like” their page first before tagging them. Now of course, you can get more fans by giving something away as small as a $25 gift card. But keep in mind that although this will give you higher numbers, it won’t necessarily translate into quality fans that will donate or amplify your message.

Regardless of what you are going for, increasing engagement and following relevant people who are just as passionate about your cause as you are will pay off ten-fold in the long run. It’s better to have a small group of fans who are passionate than a large group of fans who are inactive. By just asking fans/followers what else they would want to see from you, will go a long way.

Source: Why You Must Give A Little To Get A Lot – http://bit.ly/zpDE5U
Author: Tracy Sestili 

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How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Posted on February 23, 2012. Filed under: Uncategorized | Tags: , , , , , |

This article by Beth Kanter is very informative and wil give you some great ideas on how to spice up your social media posts.

In terms of Social Media metrics and measuring the effectiveness of your posts, CommsConsole has very powerful reporting capabilities so you have all your reporting in one place. Plus, CommsConsole enables you to schedule your posts so you can experiment with timing, as Beth suggests below.

Thank you for the information, Beth!

Kathie van Vugtirevenuestream.com

How To Use Facebook Metrics To Give Your Audience the Content They Want MostAre you achieving your goals?

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. But how do you know if those tips are producing results? To get more impact, you need to do some measurement to help you continuously improve and get more ideas about what to try next. This posts offers some tips on how to use measurement to share content on Facebook that your fans really, really want. You’ll enjoy more visibility, more interaction, and more conversions.

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. What caught my eye was that last step of looking at your data and figuring out if you have met your goal. The infographic offers a yes/no decision tree that I think is an excellent analysis framework that can lead to improvement.

Facebook analytics programs like Insights, Edgerank Checker, and Simply Measured free reports give you tons of data points. I only look at these:

Reach
Virility
Content Analysis of Comments on post and shares

I look at these on a per post basis. I also pay attention to and test these variables: Time of Day, Day of Week, Content Type

Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement.

1. Timely, Relevant, and Quality Content: I have found that using the technique of ”news jacking” or piggy backing on breaking news that is relevant to your audience and giving it your spin, inspires more comments and shares. For example, when I shared this cartoon about PR disasters during the Komen’s flap, received a high number of shares and comments compared to other content post in the last month. I’ve learned by tracking my content against metrics that relevancy rules – and sharing relevant links with conversation starters produces interaction.

2. A Picture Can Inspire Many Shares or Comments: Again the visuals have to be relevant to your audience. I also know from tracking my metrics against content for years now that my Facebook audience responses to easily digestible practical information, especially tips expressed visually or relevant humor. For example, this post illustrating some simple privacy tips received a high number of post shares and comments. This post, testing the concept that babies and cute animal photos get shared more often, received a high number of likes and no shares.

3. Variety of Content Adds Spice To Your Page: Want to claim a space in your fans’ News Feeds? Vary the content you post. Facebook’s Edgerrank, the score that determines what content gets into users newsfeeds, rewards variety. Don’t just post links all the time. Make sure your posts vary and include photos, videos, polls, status updates, questions, and links. When I’m sketching out my editorial plan for the month, I column for “type” to make sure I don’t get stuck in a content type rut. I also look at the analytics for engagement by content type per post.

4. Consistency is Not the Hobgoblin of Small Minds: Research has shown that if you have a consistent posting schedule of high quality content that your audience wants, they will come to you. Dan Zarrella’s research suggests posting every other day is is optimal. This is a general rule of thumb that you should test and adapt for your audience. Watch for signs in your metrics that you’re posting too frequently. I use this rule: I don’t ever post content for the sake of posting content and if there is breaking news that I know from past data that my audience will love, I post more often.

Having a regular theme each week is also useful. I discovered this by doing a content analysis on comments. I posted this fun, but practical link to social media icons on a Friday. In the comments, someone shared it with their network calling it a “Fun Friday Geeky Share.” I started a regular post on Fridays to share a “Fun, Friday Geeky Share‘ which gets a high number of shares, likes, and comments.

5. Short and Sweet: Research shows that posts of 80 characters long perform well. But don’t be a slave to this rule. As Mari Smith points out in her post about encouraging more shares, now that Facebook increased the maximum update size from 420 characters to 5,000 characters, experiment with “mini-blog post” as long as the content is timely, relevant and helpful, you stand a greater chance of getting lots of shares.

6. Experiment With Timing: There are several research studies that look at averages for page likes and comments and have suggested that weekends and evenings are optimal times for posting – perhaps because there is less clutter in the newsfeed. My takeaway is to make sure that I am posting when my audience is there to engage, not when it is convenient for me. Again you need to test. When I experimented on posting on Saturday, I got the most ever shares on this post – but it is hard to say whether the timing was the critical factor or because it was a visual with practical information.

7. Include a call to action: share, like, comment: Many nonprofits have discovered that a simple, clear call to action to share some content results in their fans sharing content. Of course, the content itself has to be timely, high quality, and relevant.

8. Celebrate milestones, share good news: Audiences love to celebrate victories no matter how small. My Facebook Page recently welcomed its 10,000th Fan, so I posted an update to celebrate and thank everyone. It generated a higher number of likes than other posts.

9. Always be commenting: I had the pleasure of hearing Guy Kawasaki speak about his book “Enchantment” and one of his tips was “Always be commenting” was a big takeaway for me that I have tested and tested. It works. I always post content as my page administrator, but then I comment in the thread as an individual. I don’t have to respond in real-time to comments, but part of my work flow is to respond to comments in batches in two ten minute spurts a day. I use Nutshell Mail to make it manageable.

10. Repeat proven stuff: I don’t do cut and paste repeats. I look for themes that work and repeat those. If I repeat the same content, I try to do it slightly differently – like just a visual versus the link.The most important practice is the sense-making of comparing my content to metrics and getting ideas of what to test next.

What have you learned about what works best in using metrics to give your audience the content they want?

Source: How To Use Facebook Metrics To Give Your Audience the Content They Want Most – http://bit.ly/z0MpNH
Author: Beth Kanter

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6 Tips to Get More People to Share Your Online Fundraising Campaign

Posted on October 7, 2011. Filed under: Social Media Marketing, Tips and Ideas | Tags: , , , |

John Haydon has put together some great pointers for your social media campaigns. I just want to add one side-note to point #5 – CommsConsole will help you pull together all of your social media, email and SMS marketing into one easy-to-use console.

Go get ’em!

Kathie van Vugtirevenuestream.com

6 Tips to Get More People to Share Your Online Fundraising Campaign

6 Tips to Get More People to Share Your Online Fundraising Campaign

One reason why social media is such a powerful tool is that it allows people to share content with just one or two mouse clicks.

Your supporters and online fundraisers are already sharing interesting content on Facebook. They’re retweeting @HelpAttack pledges. They’re sharing really cool YouTube video campaigns like Choose a Different Ending.

But even though sharing has gotten easier, actually getting people to share can feel like pulling teeth. And when you see other nonprofits getting thousands of views on YouTube with what seems like no effort, you feel like stabbing yourself in the eye.

So how do you get people to share your content? Here are six tips to keep in mind:

1. Accept That Social Media Is Not Email

It’s not about how many fans and followers you have, it’s all about vitality. Stop thinking about accumulating numbers and start thinking about nurturing the 1% who are already raving fans.

2. Understand The Powershift

If you’re thinking on some level (even subconsciously) that your job is to get people to do something, stop it. You can’t make people do anything. Facebook, blogs and Twitter has tipped the power balance in favor of the masses. Find the people using these tools who are already talking about your cause.

3. Respect The Blogger

Don’t hire an amateur do a mass copy-and-paste blogger outreach campaign. Instead, create a strategy that truly motivates them. Also, keep in mind that bloggers are in it for the long haul like you are. They are partners and should be treated as such.

4. Think About How You Share

Think about the last time you shared a video on YouTube. How did you share it? Did you email it, tweet it or post it on Facebook? More importantly, why did you share it? Was it funny? Did it make you think of a specific person?

There are many ways that people share. Understand what motivates them and make sure you’re set up to make it easy for them.

5. Give Them The Tools

Chances are you already have a growing number of supporters that talk you up at parties, on Twitter and on Facebook. If you don’t have a Facebook Page, get one. If you have a lot of supporters using Twitter, go there too. And make your fundraising platform is easy to share too.

6. Huddle up with your 1%

If you haven’t already, begin to identify who your core fundraisers are–your champions. Create a private venue using a Facebook Group so that you can deepen your connection with these folks. When it’s time to launch a tightly defined fundraising effort, they’ll be ready to go!

Source: 6 Tips to Get More People to Share Your Online Fundraising Campaign – http://bit.ly/p88LDe

Author: John Haydon

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